Arts groups seek to quantify the intangible

HIGHLIGHT: Craig Whitehead says the WASO performance at Castlereagh School for special needs students was his most rewarding experience this year. Photo: Grant Currall

FOR most businesses, dollar figures are a clear and unambiguous indication of performance – markets and investors respond quickly to bad/good news or results.

Those in the arts sector are faced with a different challenge, however, as proving their worth to their stakeholders – the community – often involves performance indicators that include ‘social impact and inclusion’.

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