CBH chief executive Imre Mencshelyi is getting in touch with his feminine side in the name of charity.
CBH chief executive Imre Mencshelyi is getting in touch with his feminine side in the name of charity.
The company is aiming to raise over $10,000 for the Red Cross during the inaugural event ‘Cross Dress for Red Cross’, to be held on Friday November 3.
Mr Mencshelyi says CBH was keen to be involved as it has a long association with the Red Cross.
“The fact is that Red Cross in itself supports about 20 services in WA and a lot of those are in rural WA,” he said.
“I put the proposition to the executive group, and I think I got about five executives who volunteered for the cause.”
CBH will host a fashion parade and afternoon tea for staff on November 3, to showcase the sartorial glory of its executive team.
Funds raised from the campaign will assist more than 20 community services, including the Soup Patrol Service, which provides meals to homeless or disadvantaged Western Australians, and Telecross, a telephone service that provides a daily call to frail and disabled people across the state.
Other recipients of funds raised by the campaign will include Albany Community Transport Service, First Steps Employment Program, Financial Counselling Services, Community Visitors Scheme, Lady Lawley Cottage, the FOODCents program and the Hands On Care Service, among others.
The concept for the event was developed in WA and will be rolled out nationally next year if the campaign is successful.
The Red Cross is the world’s largest humanitarian movement and is aiming to raise about $100,000 during the campaign, with more than 300 companies participating.
Participants can nominate themselves, colleagues, friends or family members to dress up on the Red Cross website (http://crossdress.redcross.org.au), or pledge a donation to encourage someone else to do so.
Businesses and clubs holding their own events should register their interest with the Red Cross.
Once nominated, individuals are sent an email to determine the price at which they would be prepared to cross dress.
The nominator is then responsible for fundraising the pledged amount before November 3, although the nominee may match the funds pledged if they wish to opt out on the day prior to the event.
Those wishing to participate without completely transforming themselves are encouraged to don a token wig, hat or handbag.
